One Backbone, Every Door — MXnet rides the same managed IP network the building already has to build. The AV layer is free real estate.✦Construction down 71% from the 2022 peak — the money is in retrofit, and AVoIP is the only AV that retrofits without ripping in new matrix cable.✦Smart amenities = +3–5% valuation, ~30% ROI, 18% lower opex. Amenity AV isn't a cost line. It's an NOI driver.✦You don't fight the PropTech stack — you run on top of it. AVPro Edge is the layer that makes the connected building actually entertain.✦One registration, seven brands — Edge, AudioControl, Bullet Train, RTI, Murideo, ThenAudio, ProControl. The whole signal chain, one line.✦One Backbone, Every Door — MXnet rides the managed network. The AV layer is free real estate.
The Rapp Firm · Northern California · AVPro Global Universe MDU Build v2
One Backbone. Every Door.
The multi-dwelling building is no longer a stack of apartments — it's one connected property running on one IP network. AVPro Edge isn't another box in the head-end. It's the signal layer that whole network was waiting for: the thing that turns managed Wi-Fi, access control, resident apps, and digital signage from a list of utilities into an experience that leases units and lifts NOI. This is the playbook, the math, and the tools to scope it.
High-Rise CondoBuild-to-RentLuxury MultifamilyStudent HousingSenior LivingMixed-UseSilicon Valley · SF · Peninsula
The Reframe · Where AVPro Edge Actually Lives
A Building Has Two Tech Layers. You Own One — and Power the Other.
Every MDU conversation today splits into two stacks. The operations layer — managed Wi-Fi, access control, IoT, the resident app — is what proptech companies sell to the operator. The experience layer — theaters, distributed audio, amenity displays, in-unit AV — is what an integrator sells. AVPro Edge is the distribution spine of that experience layer, and the move that wins the room is this: it rides the same network the operator is already paying to build. Tap each layer.
Managed Wi-Fi is now the #1 conversation in multifamily — operators describe it as table stakes, "the new hot water," with networks expected to carry dozens of devices per unit. Access control, leak/energy sensors, and the resident app all ride this same IP backbone. This is not your competition. It's the foundation the building is required to pour anyway — and it's the thing AVPro Edge plugs into.
This is the layer that gets a prospect to sign. The community theater, the lobby that sounds like a hotel, the pool-deck audio, the sports lounge with twelve screens, the premium in-unit package. MXnet AV-over-IP is the distribution heart of all of it — and instead of demanding its own matrix and its own home-run cabling, it rides the network the operations layer already built. AudioControl handles the rooms, RTI/ProControl handle the control, Murideo proves every signal at commissioning.
The SpineWhy Edge Connects ThemAVoIP = the bridge
Ten years ago the AV layer needed its own infrastructure. Today everything is IP, and that collapse is exactly MXnet's thesis: AV becomes just another well-behaved tenant on the managed network. Put AV traffic on its own VLAN and it never touches resident bandwidth. The result — the operator's network investment now also carries the entertainment that leases the building. One backbone. Every door. That's the whole pitch, and it's the reason AVPro Edge belongs in the MDU conversation, not on the sidelines of it.
You run on top of the proptech stack — you don't replace it.
The Timing · Why This Window Is Open Now
Three Tailwinds, All Blowing the Same Way
IP
Everything Collapsed onto the Network
Wi-Fi is "the new hot water." Locks, thermostats, cameras, the resident app — all IP, all on the managed backbone. AVoIP is the AV-shaped piece of a puzzle the building is already solving.
−71%
New Construction Has Cratered
Starts are down 71% from the 2022 peak. The spend has moved to retrofit and competing for residents in existing stock — and AVoIP retrofits without pulling new matrix cable. It rides the wire that's already there.
1
Operators Want One Platform
The 2026 mandate is consolidate — integrated platforms over disconnected point solutions. One line, one registration, the entire signal chain. That is the AVPro Global portfolio in a sentence.
Trend context reflects current multifamily industry data — connectivity now treated as a baseline building utility, new-construction starts well off their 2022 peak, and operator demand for consolidated platforms over disconnected point solutions. Figures are directional positioning context, not project quotes.
Dealer Tool 01 · Walk-the-Building Scoper
The MDU System Scoper
Set the building size, check the amenity spaces in play, and get an instant AVPro-anchored system map — endpoint counts, audio zones, control, and a space-by-space bill of materials you can walk into a developer meeting with. Built for the first conversation, not the final drawing.
Configure the Property
Scope a Building in 30 Seconds
Pick the spaces. The tool sizes the AVPro stack.
Amenity & Common Spaces
Dealer Tool 02 · The Killer Demo
Matrix Switch vs. MXnet AV-over-IP
The single fastest way to show a developer why AVPro Edge belongs in the building: try to do it the old way. Dial in the sources and the screens, and watch a traditional HDMI matrix run out of road while MXnet just adds ports to a switch.
Distribution Reality Check
Why Matrix Doesn't Scale to a Building
Two ways to feed every screen. Only one survives the building.
Signal Target
Dealer Tool 03 · Speak the Owner's Language
The NOI & Valuation Calculator
A developer doesn't buy "4K distribution." They buy net operating income and a higher exit. This tool reframes the AV package as the financial instrument it actually is — using published multifamily smart-tech research — so you can put a valuation number on the table, not a parts list.
The Appraiser's Math
What the Amenity Package Is Worth
Connected-amenity impact, mapped to NOI and value.
Amenity Package
Model assumptions derive from published multifamily smart-amenity research — valuation lift in the 3–5% range, roughly 30% ROI, on the order of 18% lower operating costs, ~21% fewer security incidents, and ~23% higher resident satisfaction feeding reduced turnover. Output is a directional planning estimate to anchor the conversation — not an appraisal or a guarantee.
The Build · How Integrators Actually Design MDU
Space by Space, the AVPro Stack
The best MDU integrators don't sell "products" into a building — they design spaces. So here's the portfolio mapped the way the room is actually scoped, with the line that leads each one.
Leasing / Sales Center
Sell the building before it exists
Large-format displays and immersive walkthrough A/V close the lease. One MXnet encoder feeds every wall; content swaps instantly. Murideo proves the displays on day one.
MXnet AVoIPFRESCO video wallMurideo
Community Theater
The amenity that gets photographed
A real cinema room: AudioControl processing and amplification, MXnet source routing, RTI one-button control, Murideo calibration. This is the shot that goes on the leasing site.
AudioControlMXnetRTIMurideo
Lobby & Common Areas
Sound like a hotel, not a hallway
Evenly distributed audio that schedules itself by time of day, plus signage on every display from a single feed. AudioControl multi-zone + Dante, displays over MXnet, staff control via RTI.
AudioControl + DanteMXnetRTI
Pool Deck & Fitness
Indoor / outdoor, one system
Weatherized zoned audio across the deck and landscape; gym screens and high-energy sound that keeps residents on the machines. Networked audio means the whole property is one routable system.
AudioControlDanteMXnet
Club Room & Sports Lounge
"Watch the big game in the cabana"
The flagship social space — a wall of screens, any source on any display, independent audio zones. MXnet makes a twelve-screen sports lounge a port count, not a wiring nightmare. Bullet Train for the long runs.
MXnetAudioControlBullet Train AOCRTI
In-Unit Premium Package
The rent-premium upsell
Distributed video, whole-home audio, and dead-simple control in the premium tier units. An MXnet riser drops AV to any unit on the network; RTI / ProControl make it feel like one tap.
MXnet riserRTI / ProControlAudioControl
Space taxonomy reflects how MDU integrators actually structure their offerings — sales center, theater, pool/landscape audio, lobbies, private lounges, in-unit — with the AVPro Global portfolio mapped to each.
The Multiplier · The Part Nobody Else Pitches
How AVPro Edge Makes the Rest of the Stack Work Harder
This is the line that separates you from a box-pusher. AVPro Edge doesn't just coexist with the proptech in the building — it amplifies the spend the operator already made. Every row below is an existing system that gets more valuable the moment Edge is on the network.
The System They Already Bought
What AVPro Edge Adds To It
Managed Wi-Fi / Network
AV rides the same managed switch on a dedicated VLAN — entertainment for the whole property with zero contention on resident bandwidth. The network bill now does double duty.
Access Control & Video Intercom
MXnet can route a door-station or lobby-cam feed to any display or zone in the building — a delivery at the gate shows up on the club-room screen, not just a phone.
Resident App & PropTech Platform
The app finally has real AV to control — sources, audio zones, amenity scenes — through RTI / ProControl, instead of stopping at locks and thermostats. Works alongside whatever platform the building runs (Butterfly, SmartRent, and the like).
Digital Signage / CMS
The CMS schedules content; AVPro Edge moves the actual pixels to every screen. One encoder feeds the whole property — lobby, gym, elevator lobbies, amenity floors — from one source.
Energy Management / IoT
RTI occupancy and scheduling powers down amenity AV in empty rooms automatically — the theater and lounge stop drawing when nobody's there, feeding the operator's efficiency numbers.
Security & Surveillance
Any camera to any monitor, anywhere, over the same fabric — and Murideo proves every signal chain at commissioning, so the building turns over with zero "screen 14 is black" punch-list items.
The Takeaway · NorCal MDU
Why This Wins the Territory
AVPro is the one line in the bag that owns the entire AV signal chain — and in MDU, it rides the IP backbone the building is already forced to build. In the Bay Area, where luxury condo and multifamily work dominate SF and the Peninsula, one building can be a year of revenue. That's not a side note. That's the territory case.
The integrators already doing this work — the shops with developer and GC relationships who organize around amenity spaces — are exactly the dealer profile AVPro Edge wants signing up in NorCal. The PropTech platforms in the building are partners, not threats. And the dealer program is built for this exact job: tariff absorption protects a proposal written eighteen months before handover, advance replacement means a failed board in unit 1407 gets swapped without an RMA wait, and the five-year warranty covers the building's tail. Long, large, price-sensitive projects are where the AVPro program pays off most.
