The AVPro Authorized Dealer Program is built for professional AV and CI businesses. If you install, specify, or distribute AV equipment professionally — you almost certainly qualify.
AVPro Global has publicly committed to absorbing tariff-related cost increases rather than passing them to their dealer channel. In a period when every other manufacturer is sending price increase notices, AVPro is doing the math themselves and protecting dealer margin. This is not a marketing statement. It is a business decision they have made and communicated publicly to their dealer network.
You can write proposals with confidence. A job you quote today won't come back with a cost increase notification before it closes. Your margin is the margin you calculated. In the current market, that clarity is worth real money.
I've carried a lot of lines over my career. The thing that separates AVPro from most of what I've seen is that they actually built the dealer program they describe. The advance replacement policy is real — I've seen it work. The price stability commitment is real — they've held to it. The tech support team staying on a call until the whole system works is real — not just their products, the whole system.
Most companies describe a partnership. AVPro has built the infrastructure of one. If you haven't applied yet, you're leaving pricing, co-op money, and support priority on the table every single job. The application takes fifteen minutes. The payoff starts immediately.
If you have questions before you apply, call me. That's what I'm here for.
