MXnet 1G — 80+ displays, one managed IP backbone. That's Let It Fly Sports Bar, Sioux Falls. Same system. Your territory.✦AudioControl 70V Amps — the workhorse of every multi-zone commercial install. You already know how to spec them.✦ISP Tier 1 — free AVPro design consult on every commercial bid. Use it. Every time. No exceptions.✦RTI Commercial Drivers — DirecTV, Dish, cable head-end, Samsung commercial displays. All there. All tested.✦Murideo STIX — pocket-sized signal tester. Shows up on a commercial job and finds the problem in 4 minutes flat.✦FRESCO Video Wall — 2x2 or scalable 4K video wall processor from AVPro Edge. Wine bar feature wall, done.✦MXnet 1G — 80+ displays, one managed IP backbone. That's Let It Fly Sports Bar, Sioux Falls. Same system. Your territory.✦AudioControl 70V Amps — the workhorse of every multi-zone commercial install.
The Rapp Firm · Northern California · AVPro Global Universe
The Light Commercial Playbook.
You have already been doing the hard part. The skills that make you a great residential CI dealer — signal distribution, audio architecture, control systems, structured cabling, client relationships — transfer directly. The difference between you and a commercial AV shop is discipline, not competence. This is the map. Use every page of it.
Bars & RestaurantsSports BarsHospitalityRetailWine CountrySilicon ValleyNorthern California
The Rapp Firm · Light Commercial · Northern California
You're Already Ready. Seriously.
You'll hear dealers talk about "coming from" the commercial space, as if it's a credential you're born into. It isn't. It's a discipline. And if you've been installing home automation and distributed AV in custom residential for any length of time, you already own the hard part.
```
What Transfers, Dollar for Dollar
1
Signal Distribution Architecture
A matrix switcher is a matrix switcher. HDBaseT extension over Cat6a is the same pull whether you're going to a master bedroom or a bar top. MXnet AV over IP doesn't care if the destination is a 75" bedroom TV or a 75" in a sports bar. The physics are identical.
2
Multi-Zone Audio
AudioControl's M-Series and 70V amplifier lines are the same gear you've been speccing for whole-home audio. A restaurant with four zones is easier to configure than a client's six-bedroom vacation home. You've done harder.
3
Control Systems
RTI runs commercial installs the same way it runs residential ones — IP drivers, macros, touchpanels. The UI is simpler because a bartender's interface needs to be idiot-proof, not because the programming is easier. You'll actually enjoy the constraint.
4
Structured Cabling & Infrastructure
Cat6a pulls, conduit management, rack builds, power distribution with SurgeX. All familiar. Commercial often has better infrastructure access because you're working with a GC, not around one.
5
Client Communication & Project Management
You have spent years navigating homeowners, architects, designers, and contractors. Commercial clients are less emotionally complicated. A bar owner wants it to work, look clean, and not require an IT degree to operate. That's a lower bar, not a higher one.
What's Actually Different
The Discipline Delta
Scoping is everything. In residential you can absorb a scope creep hit on a $180K project. On a $22K restaurant install, a missed conduit run or an underestimated labor day kills your margin. The work isn't harder — the precision required on the front end is.
The Estimating Mindset
Commercial bids are fixed-price engagements. You are quoting against a scope document, not a client wish list that moves. Itemize everything. Labor hours, conduit, mounting hardware, cable management, commissioning time. Leave nothing in your head.
The Decision Timeline
Commercial jobs often move faster than residential. A restaurant opening in six weeks doesn't have time for a three-round design revision. You show up prepared, you close fast, you deliver on the schedule or you don't get the next one.
The Safety Net Is Right Here
AVPro's ISP Tier 1 is a free design consultation on every project. Not a sales call — a real architectural review with CTS-certified engineers who know what MXnet looks like at 60 screens. Use it on every commercial bid before you write a single number.
The Bottom Line
You are not out of your element. You are in your element, in a new room. The room has a bar, a POS system, and a head-end that needs to run DirecTV to 20 screens without asking the kitchen staff to reboot anything. AVPro Global built an entire ecosystem to make that easy. This guide is the map to all of it.
```
Northern California · Market Geography
Where the Work Is.
Northern California is not a single market. It's five distinct markets stacked on top of each other, each with its own density of commercial AV opportunity, its own client profile, and its own ecosystem of contractors and designers. Know which one you're walking into.
```
Wine Country
Napa Valley · Sonoma County · Healdsburg
Tasting rooms that need curated background music and a clean HDMI feed for brand video. Boutique hotels with bar programs. Restaurant groups with multiple concepts. High renovation activity — 2020-era construction is now ready for AV upgrades. Owners are affluent and aesthetically demanding. Don't pitch a sports bar system in a Michelin-star dining room.
MXnet 1GAudioControlRTI
Silicon Valley
San Jose · Santa Clara · Sunnyvale · Los Gatos · Campbell
Tech-forward restaurant groups that want a system that talks to their POS and responds to app commands. Corporate food service in office campuses — cafeterias, break rooms, lobby bar areas. Upscale casual dining chains with multiple Bay Area locations. The client here is often a facilities manager, not an owner. They think in terms of IT infrastructure, not AV. Speak that language.
MXnet 10GRTI APIDante
San Francisco Bay Area
SF · Oakland · Marin · Berkeley · Walnut Creek
Dense hospitality market. Hotel bar programs. Neighborhood restaurants with strong beverage identities. Sports bars in South Bay and East Bay watching the Warriors, Giants, 49ers, A's — yes, still. Retail on Union Street and in the Ferry Building. Boutique hotel renovations in Marin. SF proper has permitting friction, but the volume of accounts is enormous.
The highest sports bar density in Northern California. Sacramento Kings, 49ers watching parties, UFC. Corporate hotel bar and breakfast AV — Marriott, Hilton, and regional chains all need TV distribution that actually works and doesn't require their front desk staff to be AV techs. Strong GC relationships to develop here — Central Valley construction is active and residential CI dealers are well-regarded.
MXnet 1G70V AmpsProControl
North Bay & Coastal
Santa Rosa · Petaluma · Novato · Pt. Reyes · Bodega Bay
Smaller-footprint hospitality — seafood restaurants, wine bar hybrids, boutique inns. The Porthole model: a seafood staple that needed a video distribution upgrade to keep guests at the table longer. These are accounts where a 6x2 matrix and a couple of AudioControl zones is the whole system. Fast, clean, repeatable installs. Good margin, low drama.
CX62-AUHDAudioControlProControl
University Towns
Davis · Chico · Berkeley · Santa Cruz
Sports bars with dense screen counts and brutal bandwidth demand during big games. College bar districts that renovate constantly as venues turn over. University venues — student unions, athletic facilities — that need TAA-compliant products (AVPro Edge has a full TAA line). Game day means every screen working. Every one. MXnet AV over IP is the only architecture that makes that guarantee realistic.
MXnet TAAMXnet 10GRTI
Central Coast
San Luis Obispo · Santa Barbara · Ventura
A hospitality corridor that runs from SLO wine country down through Santa Barbara's restaurant row to Ventura's waterfront. Cal Poly SLO means a built-in sports bar market with serious game-day bandwidth demands and a student union that has commercial AV written all over it. Santa Barbara is a destination city with boutique hotel bar programs, high-end restaurant groups, and wine tasting rooms that rival Napa in renovation frequency and exceed it in foot traffic. Ventura is an underserved but growing market — harbor-area restaurants, Channel Islands tourism venues, and the kind of accounts that have been waiting for a rep who actually shows up and knows the product. Strong residential CI dealer relationships throughout all three counties. The bridge from residential to commercial starts right here.
MXnet 1GAudioControlBullet TrainMurideo
AVPro Global Case Studies · Real Installs
It's Been Done. More Than Once.
Sports Bar · Sioux Falls, SD
Let It Fly — The MXnet Benchmark
200-seat restaurant, 100-seat patio, bar, and casino. Over 80 displays distributed via MXnet AV over IP. Secure management across zones, independent source control per screen, game day ready. This is the case study you show every sports bar owner who asks "can it handle the Super Bowl?"
MXnet 1GAudioControl
Fine Dining · North Bay Wine Country
PV Pie & Wine — Discrete and Elegant
Wine bar and casual dining with a video wall and distributed displays. The requirement was elegant and invisible — no rack clutter visible, no cables, clean zones. AVPro Edge HDBaseT extension with a FRESCO video wall processor. The system they installed is the exact fit for Napa and Sonoma dining rooms.
HDBaseTFRESCO
Upscale Retail · Boston, MA
Concepts by Amazon — SCN Install of the Year
SCN Install of the Year award. Luxury retail with an immersive AV narrative — every display serving the brand story, not just showing product. The same architecture works for Apple resellers, high-end wine shops, and flagship hospitality retail in Healdsburg or Union Square.
MXnetAudioControlRTI
```
Commercial · Stakeholder Architecture
Different Room, Different People.
Residential CI trained you to talk to homeowners, residential architects, and interior designers. All of those relationships translate — but the commercial world adds roles you haven't navigated yet. Here's everyone in the room and what they actually care about.
```
The Most Important Shift
In residential, your client is usually the end user — the person who will live in the house. In commercial, your client is often the business owner or operator who will never personally interact with the system. They care about staff ease-of-use, uptime, liability, and ROI. Design for the bartender's Tuesday night, not the owner's grand opening Saturday.
👤
Owner / Operator
The Decision Maker · The Budget
Signs the check. Cares about: does it work reliably, can my staff operate it without calling me, and what does it cost to run. Show ROI in terms of customer dwell time and table turn. Make the demo short. They have a restaurant to run.
🏢
General Manager
Your Day-to-Day Ally · Often the Real Decision Maker
Will be operating the system after you leave. Win the GM and you win the account. Design an interface so simple a new hire can run it at 11pm on a Saturday. RTI or ProControl touchpanel with four buttons: Sports, Dining, Patio, Off. That's the whole UI.
🔨
General Contractor
Your Golden Ticket · Allied Trade Priority #1
The GC is building or renovating the space. If you have a GC relationship before the owner even commits to AV, you are on the job. GCs get asked for subcontractor recommendations. Be that recommendation. Build these relationships before you need them — not when you need them.
⚡
C-10 Electrical Contractor
Permitting Partner · Infrastructure Access
In California, a C-7 (Low Voltage Systems) license covers your work, but C-10 electricians are often already on the job. Form that relationship and the electrical contractor becomes your conduit — literally — to jobs before you'd otherwise hear about them. They know where every renovation is happening.
📐
Commercial Architect
Different From Your Residential Architect Contacts
Commercial architects work through AIA chapters, and the Bay Area/Sacramento chapters are the ones to penetrate. They spec systems into drawings — if you're in the drawing, you're in the bid. They respond to technical credibility: CTS certification, AVIXA membership, documented case studies. Show them the Let It Fly case study.
🎨
Hospitality Interior Designer
Aesthetic Guardian · Display Placement Authority
Controls where displays go, what mounts are visible, how cables are routed. In wine country especially, hospitality designers drive installation decisions. Your job is to make their design intent possible — not to fight it. Come with solutions, not constraints. AVPro's ultra-slim extenders and clean-mount options exist for exactly this conversation.
📋
Project Manager
Schedule & Coordination · Hit Your Dates or Go Home
On larger commercial jobs there's a PM coordinating all trades. They have a Gantt chart and they will hold you to it. Communicate proactively, flag issues before they become schedule problems, and never make them chase you for a status update. One missed milestone can cost you the relationship and the referral.
💻
IT Manager / Technology Consultant
Sometimes Competition · Sometimes Your Best Ally
Larger restaurant groups and hospitality chains have IT departments or outside technology consultants. They may already have a vendor relationship for AV. Your edge: AVPro's MXnet ecosystem plays natively on managed switches, integrates with VLAN segmentation, and has a CTS-certified support team that will stay on the call until it's resolved. No IT team gets that from a commodity AV vendor.
Residential vs. Commercial: The Conversation Comparison
Topic
Residential Framing
Commercial Framing
First Question
"What's your vision for the space?"
"How many zones, how many sources, what does your staff need to operate it?"
Design Driver
Homeowner lifestyle & aesthetic
Operations efficiency & customer experience
Decision Timeline
Weeks to months, iterative
Often fast — tied to construction schedule
Budget Conversation
Investment in lifestyle and property value
ROI: table turns, dwell time, staff hours saved
Primary Contact
Homeowner and/or residential architect
Owner, GM, or GC — sometimes all three
System Uptime Standard
"Works when we use it" is acceptable
It works every night or you get a phone call at 8pm Friday
UI Complexity
Sophisticated, full-featured, client-trained
Absolutely idiot-proof. Four buttons maximum.
Architect Relationship
AIBD, residential AIA members, custom home firms
AIA commercial chapters, hospitality specialists, franchise design teams
Follow-on Revenue
Service contract, upgrades, referrals
Multi-location rollout, annual service, new venue openings
```
Northern California · Business Development
Finding the Work Before It Finds Someone Else.
Cold-calling restaurant owners works about as well as you'd expect. The path to commercial AV work runs through the people who are already on the job — or about to be. The warm introduction through a trusted trade partner is worth twenty cold calls and it closes at a dramatically higher rate.
```
Allied Trade Strategy — Build These First
General Contractors
In Northern California, restaurant and hospitality GCs are concentrated in specific markets. Napa/Sonoma renovation GCs are often boutique firms doing repeat work for winery and hotel clients. Bay Area commercial GCs handle dense restaurant build-outs. Find the ones doing restaurant TI (tenant improvement) work in your markets — Bay Area, Sacramento, Wine Country, and down through the Central Coast to SLO, Santa Barbara, and Ventura. Buy them lunch. Bring the AVPro commercial case studies. Ask what they're working on.
C-10 Electricians
Your best non-GC ally. They are in the building before you are, they know what the scope is, and they often get asked "do you know an AV guy?" by the same owner. Form C-10 partnerships in your active territories. Split nothing — just be the reliable referral they're proud to make.
Hospitality Designers
In Napa, Sonoma, and Marin, hospitality interior design firms are doing constant work. Firms like Gensler (SF), AvroKO (national with SF presence), and regional boutique practices do restaurant and hotel design. They need an AV partner who won't make their design ugly. Be that partner. Walk in with AVPro's ultra-slim extender line and a Murideo STIX. Show you know the product and care about the finish.
Commercial Architects
AIA San Francisco and AIA Sacramento are the chapter relationships to build. Attend events. Sponsor a lunch-and-learn. Your pitch isn't "buy AV from me" — it's "I can help you spec AV into your commercial projects so the owner doesn't make you fix it later." That's a real problem you're solving for them.
Restaurant/Hospitality Consultants
Restaurant opening consultants — the people hired by owners to help them launch a new concept — often coordinate all vendor relationships. Get on their approved vendor list and you get introduced to every new restaurant they open. There are dozens of these consultants active in the Bay Area and wine country markets.
Active Prospecting That Works
Walk the Permits
Every city in California posts active building permits online. Filter for restaurant, bar, and hotel tenant improvement permits in your target territory. That is your lead list. Those projects have a GC, an owner, and a construction schedule. Find the GC first.
LinkedIn Targeting
Search for "restaurant general contractor [city]", "hospitality designer Napa", "commercial AV integrator Sacramento" — find the GCs and designers who are active and follow their work. Connect professionally. Comment intelligently on their project posts. You are building a relationship, not running an ad.
Industry Associations
California Restaurant Association. NARI (National Association of the Remodeling Industry) Northern California chapter. BOMA (Building Owners and Managers Association). These are rooms full of GCs, facilities managers, and hospitality operators. The AVPro story — seven integrated lines, 10-year warranty, CTS-certified support — is a differentiator in those rooms.
Your Existing Residential Clients
Don't overlook the obvious. Some of your residential clients own restaurants, hotels, or retail concepts. They already trust you. They already know you deliver. Ask the question: "Do you have any commercial properties you've been meaning to address?" One conversation. You'd be surprised.
The New Location Play
A restaurant group that opens a second or third location is in active AV evaluation mode. They know their first system either worked or didn't. If it worked, they want the same thing scaled. If it didn't, they want someone who knows what they're doing. Track restaurant group expansion announcements in your territory.
```
All Seven Brand Lines · Commercial Use Cases
The Full Arsenal. Mapped to the Work.
This isn't a product catalog. This is a translation guide — every AVPro Global brand line mapped directly to the commercial AV problems you'll encounter in bars, restaurants, hotels, and retail. Start here before you build any scope.
```
AVPro Edge — Signal Distribution
MXnet AV over IP · Matrix Switchers · HDBaseT Extenders · Video Walls · Distribution Amplifiers
The backbone of every commercial install. Whether you're running 6 screens or 80, AVPro Edge has the distribution architecture that fits — and scales without starting over. MXnet 1G handles 99% of bar and restaurant applications. MXnet 10G steps in for sports bars with 40+ displays, high-bandwidth source content, or simultaneous multiviewer demands. The matrix switcher line covers small restaurant installs where AV over IP is overkill. FRESCO builds your video wall. The ten-year no-BS warranty is the commercial close.
AudioControl is the audio side of every commercial build. The 70V amplifier line is the industry workhorse for restaurant and retail background music — it drives ceiling speakers over long cable runs, supports multiple zones, and has been doing it reliably since before most of your client's staff were born. The Dante-enabled multi-zone matrix amps are what you spec when the venue has enough zones that a traditional amplifier approach becomes a snake's nest of signal routing. For hotel and hospitality projects with premium audio expectations, the Hyperion line brings Dolby Atmos and Dante networking to the bar program in a package that impresses the owner who "knows audio."
M4800 4-Zone 8-Ch Matrix Amp
M4800 · Small Restaurant / Retail
Contact RSM
M6800D 6-Zone 8-Ch Dante Matrix Amp
M6800D · Bar, Restaurant, Multi-Zone
Contact RSM
Dante 2-Ch Amplifier
AC-DANTE-AMP-2CH · Dante Zone Expansion
Contact RSM
Hyperion Hepta Class-H 7-Ch Amp
HEPTA · Hotel Bar / Premium Hospitality
Contact RSM
Hyperion AXIS-10 Dante Encoder
ACP-AXIS10 · eARC from TV, Multi-Zone Dante
Contact RSM
Hyperion AXIS-2 2-Ch Encoder
ACP-AXIS2 · Zone Expansion, Patio Audio
Contact RSM
The 70V Advantage in Commercial
70V audio distribution runs ceiling speakers in series over a single wire run — perfect for restaurant dining rooms, hotel corridors, and retail floor coverage where you might have 12-20 speakers on a single zone. Lower impedance concerns, longer cable runs, easier to expand. AudioControl's 70V line is ISF-aware, field-proven, and priced competitively against commercial brands that don't carry a 10-year warranty.
RTI — Control & Automation
IP Control · Custom UI · Staff Interfaces · Driver Library · ISP Custom Programming
RTI handles control in commercial the same way it handles residential — IP drivers, custom programming, touchpanel UIs. The difference is that your commercial UI needs to be so simple that a new hire can run it solo on game day after a five-minute walkthrough. RTI's commercial driver library includes DirecTV, Dish, cable head-end units, Samsung commercial displays, LG commercial displays, and every source device you'll encounter in a bar or restaurant. The ISP program's Tier 2 and Tier 3 services include RTI custom programming by AVPro-certified specialists — meaning you can sell the control system, take the margin, and have the pros do the integration work while you're on the next job.
The Commercial Control Pitch
Don't oversell RTI to a small restaurant. A 6-zone bar with two sources doesn't need a full RTI system — it needs a ProControl remote and a clean zone selector. Save RTI for venues with source switching complexity, scheduling requirements, or multi-room coordination that genuinely benefits from programmable automation. Spec the right tool and your margin-per-dollar will be higher than if you spec RTI everywhere because it's the easiest sale.
Bullet Train Cable — Active Optical & High-Bandwidth HDMI
18Gbps AOC · 48Gbps AOC · 4K Passive · USB 3.2
Commercial installs have longer cable runs, more source equipment, and more hands touching the infrastructure over time. This is where budget HDMI cables become warranty calls. Spec Bullet Train on every HDMI source connection and every display connection in your commercial builds. The 18Gbps Active Optical (AOC) line runs 10-40 meters in-wall rated — exactly what you need for the back-bar HDMI run that has to go through a conduit around the kitchen. The professional-series passive cable with numbered headshells means every cable in the rack is identifiable at a glance. In a commercial service call, that's an hour of diagnostic time you just saved.
18Gbps 4K AOC — 10 Meter
AC-BTSSF-5KUHD-10 · In-Wall Rated, Long Runs
Contact RSM
18Gbps 4K AOC — 20 Meter
AC-BTSSF-5KUHD-20 · Back Bar to Display
Contact RSM
48Gbps 8K AOC — 10 Meter
AC-BTSSF-10KUHD-10 · HDMI 2.1 Venues
Contact RSM
18Gbps 4K 3-Meter Passive
AC-BT03-AUHD · Rack to Source
Contact RSM
Murideo — Signal Testing & Diagnostics
STIX Field Testing · SIX-G Generator · FXHD Test Kit
Murideo is what separates a professional from someone who "thinks it's probably the cable." Commercial service calls have a clock running — a sports bar that can't show the game on 20 screens at 4pm on a Sunday is losing $4,000 an hour. The Murideo STIX kit (generator and analyzer) fits in your shirt pocket, plugs into any HDMI point in the chain, and tells you in under 60 seconds whether the signal is good, degraded, or gone. The SIX-G 8K generator generates every test pattern and EDID scenario you'll encounter in commercial troubleshooting. Carry it. Always. Charge for the diagnostic time. It is a billable service, not overhead.
eARC Processors · Audio Format Conversion · Plug-and-Play
Commercial venues often inherit partial systems — a bar with four Samsung commercial TVs already mounted and an AudioControl amp that's three years old. ThenAudio solves the "how do I get audio from these TVs into this amp" problem cleanly and inexpensively. The SHARC-V2 and eARC extractors decode today's audio formats and make them compatible with existing amplification. In a commercial retrofit where ripping and replacing the audio infrastructure isn't in the budget, ThenAudio is the elegant solution that keeps your margin intact.
ProControl — Simple Control for Simpler Venues
App-Based Control · Zone Management · No Programming Required
Not every commercial job needs RTI. A four-zone wine bar with a single Apple TV source and a Sonos streamer for background music needs a clean, easy-to-use control solution that costs less than a full automation system. ProControl is that solution. It's app-based, it's intuitive, and it doesn't require the owner to call you every time they want to change a source. Spec it on small restaurant and wine bar installs where the control complexity doesn't justify a full RTI deployment. Your margin is better on the right tool than on the over-engineered tool.
```
Real Builds · AVPro Global Architecture
Four Venues. Four Systems.
Click any scenario to see the complete system architecture — every major product and every SKU. These are starting points, not final bids. Contact your RSM for current pricing, and run a Tier 1 ISP consult on every one of them before you go to bid.
```
01
Small Restaurant / Wine Bar — Up to 10 Displays
Napa, Sonoma, Marin · Casual Fine Dining · Single Zone or Simple Multi-Zone
View Build ↓
The Scenario
A wine bar in Healdsburg with 4 bar-facing TVs, 2 dining room displays, 1 video wall (2x2) for brand content, and 2-zone background audio. Owner wants Apple TV as primary source, local DirecTV feed for sports on the bar, and branded content on the video wall. Staff control needs to be dead simple.
Video Distribution
4x4 HDMI Matrix Switcher
AC-MX-44 · 18Gbps, 4 Sources to Bar + Dining
Contact RSM
70M HDBaseT Extender x6
AC-EX70-444-KIT · One per Display
Contact RSM
FRESCO 2x2 Video Wall
AC-FRESCO-4X · Brand Content Wall
Contact RSM
Bullet Train 18Gbps AOC x3
AC-BTSSF-5KUHD-10 · Source Connections
Contact RSM
Audio & Control
AudioControl M4800
M4800 · 2-Zone Background Audio
Contact RSM
ProControl App-Based Control
Staff Zone Selector, Source Switching
Contact RSM
STIX Generator + Analyzer
MU-STIX-G + MU-STIX-A · Commissioning & Service
Contact RSM
SurgeX SA-1810 (2 units)
Rack + Head-End Power Protection
Contact RSM
The ISP Play
Run a free Tier 1 ISP consult on this before you write the quote. The AVPro design team will confirm your extender distances, validate the matrix selection for EDID management against the owner's specific display models, and flag anything you missed. Takes 20 minutes. Costs nothing. Prevents a callback.
02
Bar & Grill — 10 to 35 Displays
Sacramento, East Bay, South Bay · Multiple Source Zones · Multi-Zone Audio
View Build ↓
The Scenario
A bar and grill in Sacramento with 20 bar-facing screens, 8 dining room displays, 4 patio screens, and a private event room with 3 more. Five source feeds: DirecTV head-end (4 tuners), Apple TV, PC for POS promo content, DJ booth input, and a dedicated game console input at the bar. Staff needs independent zone control. Zone 1 (bar) can run different content than Zone 2 (dining) at the same time.
Video Distribution — MXnet 1G Architecture
MXnet 1G Evo II Encoders x5
AC-MXNET-1G-EV2 · One per Source
Contact RSM
MXnet 1G Evo II Decoders x35
AC-MXNET-1G-DV2 · One per Display
Contact RSM
MXnet 1G E-Series 48-Port Switch
AC-MXNET-SW48E · Pre-Configured for MXnet
Contact RSM
MXnet 1G Control Box
AC-MXNET-CBOX-HA · Zone Management
Contact RSM
EX70-444-RNE-W Weatherproof Rx x4
AC-EX70-444-RNE-W · Patio Screens
Contact RSM
Audio, Control & Infrastructure
AudioControl M6800D Dante Matrix Amp
M6800D · 6-Zone Bar/Dining/Patio Audio
Contact RSM
AudioControl 70V Amp (Event Room)
70V Zone for Event Room Ceiling Speakers
Contact RSM
RTI XP-6s Controller
Staff Source Select + Zone Volume + Scene Macros
Contact RSM
RTI T3x Touchpanel (2 units)
Bar Station + Host Station UI
Contact RSM
SurgeX + STIX Kit
Power Protection + Field Testing
Contact RSM
03
Sports Bar — 40 to 100+ Displays
Let It Fly Architecture · Sacramento, Bay Area, University Markets · Full MXnet 10G
View Build ↓
The Scenario
A sports bar in Sacramento near the Golden 1 Center. 80 displays across main floor, bar, mezzanine, private suites, and outdoor patio. 8+ source feeds: DirecTV commercial head-end (16 tuners), Apple TV, Chromecast, PC for bracket/score overlays, DJ inputs, private suite independent sources. Every screen needs to be individually assignable to any source. Game day means all 80 screens must be up. No exceptions.
MXnet 10G Architecture
MXnet 10G Transceivers x8 (Encoders)
AC-MXNET-10G-TCVR · One per Source
Contact RSM
MXnet 10G Transceivers x80 (Decoders)
AC-MXNET-10G-TCVR · One per Display
Contact RSM
MXnet 10G 48-Port Switch
AC-MXNET-10G-SW48Q · Stackable 40G QSFP+
Contact RSM
MXnet 10G Control Box
AC-MXNET-10G-CBOX · Zone & Source Management
Contact RSM
EX70-444-RNE-W x12 (Patio)
Weatherproof Patio Display Extension
Contact RSM
Audio, Control & Infrastructure
AudioControl M6800D (Multiple)
Dante Multi-Zone — Bar, Floor, Mezzanine, Patio, Suites
Contact RSM
AudioControl 70V Amp Array
Ceiling Speaker Zones Throughout
Contact RSM
RTI XP-8 + Multiple T3x Panels
Per-Zone Staff UI + Manager Override
Contact RSM
Murideo FXHD-KIT-8K
Pre-Commission Testing + Ongoing Service
Contact RSM
ISP Tier 3 On-Site Deployment
AVPro Specialist On-Site — Commissioning Day
Contact RSM
Use ISP on This One. Full Stop.
An 80-screen MXnet 10G deployment is not a first-time-through-it job. Engage ISP Tier 1 for design review and ISP Tier 3 for on-site commissioning. The AVPro team has done this. You don't have to figure it out alone. That's what the program exists for.
04
Boutique Hotel / Hospitality Venue
Wine Country · Marin · SF · Premium Guest Experience · Lobby + Bar + Meeting Rooms
View Build ↓
The Scenario
A boutique hotel in Sonoma with 28 guest rooms, a lobby bar with 6 displays, a restaurant with 12 displays, a private dining room, and two meeting rooms. Guest rooms need in-room TV distribution. Lobby bar and restaurant need independent zone audio and video. Meeting rooms need full HDMI source switching and presentation capability. The owner wants everything on a single management platform. The GM needs to control the lobby and restaurant from a tablet.
Public Spaces — MXnet 1G
MXnet 1G Encoders x4 (Lobby + Restaurant)
AC-MXNET-1G-EV2 · Apple TV, DirecTV, Signage, Brand
Contact RSM
MXnet 1G Decoders x18
AC-MXNET-1G-DV2 · Lobby Bar + Restaurant Displays
Contact RSM
MXnet 1G E-Series 24-Port Switch
AC-MXNET-SW24E
Contact RSM
CX-84 Meeting Room Matrix x2
AC-CX-84 · HDMI/HDBaseT, Presentation + Video Call
Contact RSM
ConferX Wall Plates x4
AC-CXWP-LPDHU-T · Meeting Room HDMI/USB-C
Contact RSM
Audio & Premium Hospitality
AudioControl M6800D Dante Matrix Amp
Lobby, Bar, Restaurant, Outdoor Audio
Contact RSM
Hyperion AXIS-10 Dante Encoder
ACP-AXIS10 · eARC + Dolby Atmos to Bar System
Contact RSM
RTI XP-6s + T3x GM Tablet Interface
Lobby & Restaurant Zone Control for Staff
Contact RSM
Bullet Train AOC Throughout
18Gbps In-Wall, All HDMI Runs
Per Run
ISP Tier 1 + Tier 2
Free Design Consult + Remote Config Block
Tier 1 = $0
```
Commercial Discipline · The Business Side
Pricing with Confidence. The ISP Program.
The difference between a profitable commercial install and a painful one is almost always on the front end — in the scope document, the bid structure, and the assumptions you made before you wrote a number. Here's how to get that right.
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How Commercial Pricing Is Different
Fixed-Price Bids
You are quoting against a defined scope. When the scope changes (and it will), you issue a change order. Document everything. A client who says "can you just add two more screens" is asking for a change order, not a favor.
Labor Rate
Commercial labor rates in Northern California for licensed low-voltage work run $85-$140/hr depending on market. Sacramento and Central Valley tend toward the lower end. Bay Area and wine country support higher rates. Know your market. Don't underprice your labor because you're nervous about losing the bid.
Scope Discipline
Itemize: conduit and cable infrastructure, mounting hardware for every display, rack equipment and rack build labor, commissioning and programming time, staff training, and a service call buffer. If you don't put it in the bid, you will absorb it in your margin.
Warranty & Service
Commercial clients expect a service contract. AVPro Edge's 10-year no-BS warranty covers the hardware — your service contract covers your labor for troubleshooting, configuration changes, and emergency calls. Quote it separately. It's recurring revenue.
California Licensing
A C-7 (Low Voltage Systems) contractor's license is the correct California license for commercial AV work involving low-voltage signal and data cabling. If you're already doing residential CI work commercially in California, you likely already have this or work under someone who does. Confirm before you pull permits. AHJ (Authority Having Jurisdiction) requirements vary by county — Sonoma and Napa have different inspection processes than Santa Clara or Sacramento.
The Pricing Sanity Check
Before finalizing any commercial bid, run it through the free ISP Tier 1 design consult. AVPro's team will review your architecture, flag any product substitutions that deliver better value, and confirm your scope is complete. It's a real review, not a sales pitch. Use it as your pre-bid sanity check on every commercial job.
Residential vs. Commercial: Pricing Structure
Line Item
Residential Approach
Commercial Approach
Equipment Margin
30-50% typical on hardware
25-40% — more volume, tighter margins per unit
Labor Billing
Often bundled or T&M
Fixed-price with change order process
Design Fees
Often absorbed
Bill for pre-bid design — it's expected
Commissioning
Included in install
Line-itemed separately
Training
Included, informal
Formal staff training, billed as a service
Service Contract
Optional, informal
Standard — quarterly or annual
Change Orders
Informal, often absorbed
Documented, signed, invoiced
Your 5-Step Commercial Launch
1
Get AVPro Academy MXnet Certified
Free, online, AVIXA and CEDIA accredited. training.avproglobal.com. It's the credential that legitimizes your MXnet architecture conversations with commercial clients and GCs. Do it this week.
2
Identify Three Allied Trade Relationships in Your Territory
One GC doing restaurant/hospitality TI work. One C-10 electrical contractor. One commercial interior designer or hospitality consultant. Reach out with something specific: "I work with AVPro Global on commercial AV builds. Would love 20 minutes to show you what we do for sports bars and hotel programs."
3
Run Your First Commercial Scope Through ISP Tier 1
Before you write a number on your first commercial bid, email sales@avproglobal.com or call your RSM and request a Tier 1 design consult. It's free. It validates your scope. It surfaces what you missed. You will not regret it.
4
Buy the Murideo STIX Kit
Generator ($257) and analyzer ($257). This is the first thing that makes you look like a commercial professional on a service call. It also saves you hours of diagnostic time and protects your reputation when a system has a signal problem you didn't cause.
5
Walk One Commercial Venue in Your Territory This Week
Not to sell. To look. Count the screens. Look at how they're mounted. Look at where the rack is. Look at whether the cable management is a disaster. Look at whether the sources are obvious or messy. You are building fluency in the commercial environment. Every walk teaches you something you didn't know.
AVPro Global · Integrator Service Program
The ISP Program. Your Safety Net.
AVPro's Integrator Service Program exists precisely for this moment — when you're looking at a commercial bid and you want expert backup before you commit. Three tiers. The first one costs nothing.
Start Here
Tier 1 · Design
Design Consultation
$0 · Included
System architecture review and hardware selection
Third-party device compatibility guidance
EDID and signal chain validation
Commercial venue scope review
Delivered via email and phone
No cost — AVPro offers this because it reduces support calls after install
Tier 2 · Configuration
Remote Config Block
4-Hour Block · Fee-Based
Custom RTI programming for your specific venue layout
MXnet AV over IP deployment and zone configuration
Full system commissioning and live troubleshooting
Staff training and documentation
System validation against scope
Perfect for sports bars, hotels, and complex multi-zone venues
Schedule minimum 2 weeks advance through your RSM
How to Engage the ISP Program
Contact your Rapp Firm RSM or reach out directly to sales@avproglobal.com. Reference the Integrator Service Program and your project type. For Tier 1, you can often get a response within 24-48 hours. For Tier 2 and 3, engage as early in the project as possible — availability is first-come, first-served.
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The dealers who succeed in commercial are not the ones who came from commercial. They're the ones who committed to it with the same discipline they brought to residential. Your skills are already there. The AVPro Global ecosystem — every product, every brand, every support tier — was built to make the work straightforward and your confidence warranted. This guide is how I help you use every part of it.
ER
Evan Rapp
The Rapp Firm · AVPro Global Authorized Rep · Northern California · rappfirm.com
