RTI Control · AVPro Global Brand Partner · rappfirm.com
RTI Is More Than Control.
Two RTI product lines sell themselves right now — with no processor conversation, no integration pitch, no programming budget. Audio Distribution and Workspace Solutions are complete, standalone products that happen to be the best foot in the door for full RTI control you'll ever have.
7
Audio Dist. Products
20+
Driver Categories
ID11
Programming Platform
5 yr
Warranty
The Core Insight · Rethink Your Pipeline
You Don't Need a Control Conversation to Sell RTI.
// The Opportunity
The typical RTI pitch starts with a processor — and immediately requires a conversation about integration, programming, and automation budgets. Longer sell cycle. Narrower prospect pool. But two RTI product categories require none of that. RTI's Audio Distribution hardware and Workspace Solutions products are self-contained systems with their own apps, web interfaces, and value propositions — sold into markets that don't think about home automation at all.
// The Strategy
Sell the standalone product first. Deliver a great experience. Then show them what RTI control adds. Every conference room, restaurant, retail store, and multi-zone home is already a prospect. The control conversation comes after you've already won their trust — and their next job.
Standalone Win · Audio
RTI Audio Distribution
DSP matrix amplifiers with built-in music streaming, per-zone control, and web/app management. Sell to restaurants, bars, retail, hospitality, and whole-home audio — no processor required. No programming. No integration conversation.
● No Control System Needed
Standalone Win · Commercial
RTI Workspace Solutions
4K intelligent video bars with AI tracking for meeting rooms and boardrooms. Competes directly with Logitech, Poly, and Neat — and integrates into full RTI control when they're ready for more. Every office with a conference room is a prospect.
● No Control System Needed
Product Line 01 · Standalone Revenue
RTI Audio Distribution
Multi-room DSP matrix amplifiers with built-in music streaming. These are complete audio systems on their own — web UI and mobile app control work without any RTI processor.
MS-1 / MS-3
Music Streamers
1- or 3-stream music sources. Spotify, TuneIn, and local library for any zone. The source side of the standalone audio system.
AD-46-100
4×4 DSP Matrix Amplifier
4-zone, 100W per channel. Built-in web UI, mobile app, parametric EQ per zone. Complete system in one box.
AD-810-100
8×8 DSP Matrix Amplifier
8-zone version of the AD-46. Restaurants, retail, larger residential, boutique hotels. Same app, more zones.
AD-1616
16×16 DSP Audio Matrix
16 independent zones. For complex installs — campus, large multifamily, big commercial — no control processor required.
AMP-4-125
4-Channel 70V/100V DSP Amp
4 channels at 125W/8Ω or 2-channel 70V/100V operation. Commercial distributed audio installs.
AMP-8-125
8-Channel 70V/100V DSP Amp
8 channels at 125W/8Ω or 4-channel 70V/100V. Purpose-built for sports bars, hospitality, and higher ed.
CP-16i
16-Channel Amplifier
16 channels of integrated amplification. The flagship for large residential and commercial audio matrix projects.
Who to Sell It To
🍺
Bars & Restaurants
Independent zone control for dining room, bar, patio, kitchen. Staff-controlled via web UI tablet — no IT involvement required.
🏨
Hospitality
Lobby, pool, gym, and common areas. Background music with 70V distribution into existing speaker infrastructure.
🛍️
Retail & Fitness
Branded audio environments with scheduled programming. Set it and forget it — no IT admin required.
🏫
Higher Ed & MDU
Common areas, rec rooms, multi-tenant spaces. AD-1616 scales to campus-wide or large multifamily without a control processor.
🏠
Whole-Home Audio
The client who wants great music everywhere without the "smart home" pitch. Clean app. Easy zones. Done. They'll be back for control later.
🏢
Multi-Zone Offices
Background music for open offices, break rooms, lobbies. IT-friendly web management, no proprietary controller.
→
// The Upsell Path
When They're Ready for Control
The AD and AMP series are natively supported in Integration Designer 11 via the RTI DSP driver. The client already loves the product — now show them what XP-6s or XP-8v processor control adds: scene automation, source switching via remote, occupancy triggers, scheduling. They already trust you. The upgrade conversation practically writes itself.
Product Line 02 · Commercial Entry Point
RTI Workspace Solutions
A 4K intelligent video bar ecosystem for modern meeting rooms. Competes directly against Logitech, Poly, and Neat — before any control conversation begins.
UC-IVB-50
4K Intelligent Video Bar
AI-tracking 4K camera with integrated speaker and mic array. Plug-and-play with Microsoft Teams, Zoom, and Google Meet. Mounts above or below any display. Zero programming required.
UC-IVB-EXM
Expansion Microphone
Extends microphone pickup for larger conference rooms. Works with the IVB-50 ecosystem out of the box — no additional software or configuration required.
UC-MXT
Media Xchange™ Transmitter
Wireless HDMI content sharing for laptops and devices. Walk in, connect, present. No cables, no dongles, no IT helpdesk tickets.
Who to Sell It To
🏢
Corporate Offices
Any company with a conference room is a prospect. Hybrid work means every huddle space needs a proper camera and mic system — not a laptop webcam.
⚕️
Healthcare
Telehealth consult rooms, administrative conference rooms, training spaces. Hardware-based, IT-manageable, no cloud dependencies.
🎓
Education
Faculty meeting rooms, distance learning classrooms, department offices. AI auto-tracking means the camera follows the presenter — no dedicated operator needed.
🏛️
Government & Civic
Council chambers, courtrooms, and administrative spaces. Clean, professional AV that IT can manage and administrators don't have to think about.
→
// The Upsell Path
From Video Bar to Intelligent Room
Once the IVB-50 is installed, every element of the room becomes an opportunity. Introduce the KX4 all-in-one touchpanel with built-in processor to add display control, lighting, shading, climate, and source switching — all from a single RTI interface. Or pair with XP-6s and IST-10 for a fully managed boardroom. The video bar is the foot in the door. The control system is the relationship.
The Control Platform · When They're Ready
Integration Designer 11
When your client is ready for full automation, ID11 is how you build it. The answer to every project and every client request is yes.
"Integration Designer 11 is the absolute best of all worlds in programming software. No other platform has a complete 'do it for me' capability and the ability to customize every aspect of the interface and control in a single package. With ID11 the answer to every situation and client request is YES."
— Steven Brawner · ProAudio Georgia / Pro Audio Carolinas
New interface with swappable backgrounds, custom sliders, and scrolling viewports. Auto-programming simplifies UI creation — beautiful results, faster delivery.
02
System Manager
Adaptive auto-programming with cross-room intelligence. Build a macro once and System Manager carries the commands forward to every related scenario automatically.
03
Built-In Driver Store
Access all official and community drivers without leaving ID11. The software flags which drivers need updating on existing systems — no separate search required.
04
Native RTI DSP Integration
AD and AMP series are natively supported. Clients who started with standalone audio get seamlessly pulled into full control when the time is right.
05
Scales With the Processor
Same software from XP-3 single-room to XP-8v large commercial. Your skills transfer across every project type — no relearning, no switching platforms.
Dealer Resources · Everything in One Place
RTI Dealer Tools
Training, drivers, firmware, engraving — everything that makes an RTI dealer competitive on every job.
Match the right RTI system to every project type. Residential and commercial, single room to large commercial deployment.
Application
Market
Processor
Primary Remote
Touchpanel / Keypad
Audio Distribution
Video Distribution
Single Room
RES
XP-3
ISR-2 · ISR-4 RTiPanel (iOS/Android)
IST-10 · IST-5
MS-1 (1 stream) Via soundbar or AVR
—
Multi-Room
RES
XP-6s · XP-8v
ISR-2 · ISR-4 T1-B+ · U3 · RTiPanel
IST-10 · IST-5 KP-2/4/8 Keypads
MS-1/MS-3 AD-46-100 · AD-810-100
VIP-UHD-CTRL VIP-UHD-TX · VIP-UHD-RX
Large Projects
RES
XP-8v
ISR-2 · ISR-4 SURFiR · RTiPanel
IST-10 · IST-5 KP-2/4/8 (custom engraving)
MS-1/MS-3 AD-1616 · CP-16i
AVPro Edge Matrix RTI recommended
Meeting & Presentation
COM
KX4 · UC-IVB-50
KX4 built-in panel IST-10 tabletop · RTiPanel
IST-10 · IST-5 RTiPanel (tablets)
—
UC-MXT (Media Xchange) UC-IVB-EXM (exp. mic)
Sports Bars / Hospitality Higher Ed / MDU
COM
XP-6s · XP-8v
T1-B+ · U3 RTiPanel (tablets)
IST-10 · IST-5 KP-2/4/8 Keypads
MS-1/MS-3 AMP-4-125 · AMP-8-125
VIP-UHD-CTRL VIP-UHD-TX · VIP-UHD-RX
Source: RTI Control Product Selector Guide rev 8-2025 · www.rticontrol.com
// From Evan · The RTI Case
I've carried RTI for a long time, and the conversation I find myself having most often is the one where a dealer says they're waiting for the right project to start. The right project is the restaurant down the street that needs six zones of audio and nobody's told them about the AD-810-100 yet. That's an RTI sale. No processor. No programmer. No IT meeting. Just a product that does exactly what the customer needs.
The Workspace Solutions story is the same. The IVB-50 competes on specs with video bars that cost the same and don't upgrade into anything. When the client eventually wants the room to do more, you already own that relationship. That's how you build a territory.
If you want to talk through any of these opportunities — the audio distribution play, the commercial entry point, or what Integration Designer 11 actually feels like to program — call me. That's what the Rapp Firm is here for.
